Retail media · Privacy-safe
Reach the right guests. Without buying data.
Targeting uses consented cohorts and preferences — never individual customers, and never a competitor's card data. You bring intent, we bring permissioned reach.
Back to dashboardRetail media
Rules of this room
- Targeting uses cohorts of 500+ consented customers — never individuals.
- You never see competitor spend, card numbers, or transaction-level data.
- Customers can opt out of partner offers from their Consent Centre at any time.
- Sensitive life events (bereavement, medical, financial distress) are always suppressed.
- Attribution is aggregate — bookings and revenue only, no personal identifiers.
Step 1
Choose consented cohorts
3 820 customers
You can combine cohorts but never intersect them below 500 customers. Below the k-anonymity floor, the campaign will not run.
What you cannot target
Off the table by design
Individual customers by name, ID or account
Competitor merchant spend (e.g. "guests who paid a rival lodge")
Card numbers, transaction amounts or merchant categories at row level
Sensitive events: bereavement, medical, retrenchment, debt review
Inferred protected attributes (health, religion, orientation, politics)
Look-alikes built from a single individual's data
Step 2
Message & placements
Reviewed against advertising standards before it goes live.
Placements
R12 000
R2,000R40,000
Live estimate
Privacy-safe reach
Consented cohort size
1 cohort selected
3 820
Estimated impressions
72% blended reach
2 750
Estimated bookings
Based on 1.4% cohort conversion (14-day)
39
Estimated revenue
At R5,700 avg booking value
R222 300
Above the 500-customer floor. Attribution will be aggregate only.
Retail-media revenue is disclosed to customers on every placement.